Gate Campaign UI/UX Design
01 Overview
Design trustworthy and scalable campaign experiences across desktop and mobile
At Gate, I supported the Growth team in designing campaign landing pages across desktop and mobile. These campaigns were created to drive user participation, trading conversion, and market-specific promotions. My work focused on creating clear, trustworthy, and reusable campaign UI structures, helping users quickly understand rewards, find key actions, and participate with confidence.
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02 Core Problem & Insight
Design Problem
How might we design campaign experiences that build user trust, clearly communicate rewards, and guide users toward key actions, so that users feel confident to participate and the campaigns can support stronger conversion and business outcomes?
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Core Insight
Through working with Product team on User reseach, we found out : Users are more likely to participate when they can quickly understand the reward, trust the campaign rules, and clearly see the next action.
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Competitors Reference
I reviewed campaign and reward-page patterns from crypto and fintech products to understand how they communicate value, build trust, and guide users toward action.
03 Trust-Driven Design
Design for Trust, Driving More Conversions
Trust comes before conversion. Before users click the CTA, they need to feel that the campaign is attractive, valuable, clear, and easy to act on. I translated the trust-building logic into six UI/UX strategies across visual credibility, information clarity, CTA design, interaction feedback, and mobile readability.
04 Reusable Base UI Modules
Scaling trust-driven page patterns for high-frequency campaigns
After identifying the key patterns that help users understand, trust, and click the CTA, I organized recurring page elements into reusable campaign UI modules. These modules keep a consistent user experience across campaigns while allowing the team to adapt pages faster for different themes, markets, and promotion mechanics.
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05 Impact & Takeaways
Trust-driven design leads to better engagement and business outcomes
