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Teller Live is a first-of-its-kind app that focuses on bringing astrology, tarot reading, zodiac compatibility, and life coaching to live stream. As Teller’s UI designer, brand design, I am responsible for offering the best user experiences to America Gen Z by designing and establishing Teller’s interface and functions, and systematically designing Teller’s visual system in branding.
UI Designer | Brand Designer
2021
Teller APP
From discord and Growth team data supporting
Solutions
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Redesign the "Call-in" Botton
Perosna
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Gamified design in releasing Coupon
Scenario
Data Growth Feedback
The rate from clicking the call-in button to completing the payment has increased from 40% to 70% between mid May to July.
Old
New
75% of users choose a black cat on the phone in the discord community
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Simple and efficient purchase process
Users can communicate with Teller quickly, conveniently, and comfortably in the live streaming room.
Goal
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Create novice guide
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Upgrade connecting interaction design
TELLER APP
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Simplified payment process
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Users do not what to do in the live streaming room, and they do not know how to talk with Tellers.
Problems
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The call to Action in the live streaming room is very significant
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CTA should be very apparent in visual & communication
Competitor analysis
Visual Evaluation
Old
New
Work with the growth team to refine the visual style according to the preferences of the user base.
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