IEA is a high-tech art studio, and they had a low art residency rate problem so that they would like to redesign the identity and brand image to improve the application rates. Their new branding direction hopes to arouse more attention from the young group and be popular in young artists among 20-30 years old. In order to solve the problem of their application rate and convey the new brand image, I redesigned the brand identity to convey its innovative, vivid, and fashionable image.